Prior to Tuesday’s launch, FameBit tested the AR capabilities with select beauty brands earlier this year. “We also see it as a way to bring more accountability into the space, because we can leverage Google’s audience insights and advanced measurements, and see what creators are actually resonating for a brand and move the needle on their business.”ĭinour said the AR-to-shop offering is part of FameBit’s VIP service model that acts as a white glove service for brands’ various campaigns. “What we are really focused on is fostering the connection between YouTube creators and brands for creator-driven, branded content,” said Doreen Dinour, senior partner lead at FameBit by YouTube.
